Business Plan †Book cafe Essay

1.0 Summary Profile pedigree Name GRYFFINDOR BOOK CAFType of avocation A apply CafLegal Structure PartnershipAddress No. 17, Ground Floor, Parramatta Road, BroadwayGryffindor daybook Caf operated under a partnership between 3 people. It is classified to be inside the hospitality industry, with its primary(prenominal) focus is in serving people. The partners view the Caf industry Australia to be lucrative due to the growing demands of coffee bean.Gryffindor agree Caf lead be operated at heart the University zone amongst the University of Sydney and University of Technology Sydney, in Broadway. Hence, the caf will be in close proximity to its localize market. To differentiate our caf, we will embark upon a unique bodily appearance, which sets it apart from local cafs, generate free indication materials, such as local and foreign untestedspapers, different types of magazines, books and novels. We will be providing a caf for customers in which, they put forward relax and e scape from the nonchalant pressures of work and offers a place to converse with mates over a cup of coffee.Furthermore, aside from the cold and hot drinks available, the backing will also provide complementary side dishes, such as cakes. Hence, Gryffindor Book Caf will offer a variety of choices to our customers. Gryffindor Book Caf will consume its competitive advantage in the market by the musical note of its fruits, warm customer avail provided by our staff and the uniqueness of our facilities, which offers an escape from the everyday rustics. Furthermore, the main promotional strategy employed by the moving in is the word of its satisfied customers and the various discounts the barter will offer.2.0 Critical Success Factors for the Survival of the Business parentagelike and concise management Good management all in cedes operations of the business to be well coordinated. Detailed planning A well-planned business would clearly lists its goals and objectives and clea rly attain the methods to be implemented. To constantly monitor and evaluate the businesss proceeding to ensure efficiency and hence maximise boodle. Quality financial management to ensure a healthy cash flow within the business. Well-planned marketing strategy to be able to provide the goods and services demanded by consumers and to be able to area potential customers. Sufficient capital in order to pay its debts and continue operations and increase gross sales. A strong competitive advantage to distinguish the business within the market. Entrepreneurship spirit continuous dedication from the owners/management is needed to operate the business effectively and profitably. Entrepreneurs background knowledge and experience greatly contribute to the success of the business as it aids its operations. Location is a vital element to a small business, which must be of easy entrance money to its customers.3.0 Executive SummaryGryffindor Book Caf recognises the importance of prompt and amiable customer service in the hospitality industry. It is a small business that provides high timber coffee and hot and cold drunkennesss with cakes, muffins andcookies. It differentiates itself from different cafs by its unique services of providing reading materials, i.e. newspapers and magazines from different countries, which the business incorporates as their prime function. Operating as a partnership between Angelene Alburquerque, Nicole Tsui and Jeff Chan, Gryffindor Book Caf belongs in the private sector and in the tertiary industry. It is located in Broadway, along George St. where it is easily accessible for its target market. The following business plan will analyse in details the situational analysis of the business in its organisation, and the operational, marketing and financial plans that it will implements in its jump come to the fore up.4.0 Situational Analysis4.1 Business Name Gryffindor Book Caf4.2 Prime Function Gryffindor Book Caf provides Hot drink s coffee, cappuccino, lattes, etc. Cold beverages Milkshakes Cakes Pastries Cookies Reading materials i.e. newspapers, magazines and books4.3 Vision StatementTo be the scoop up caf with a difference with a reputable image supported by High quality products Impeccable customer service4.4 exception StatementGryffindor Book Caf is dedicated to Providing customers impeccable service within a warm, friendly environment and comfortable facilities supported by promptness, quality and style Serve customers with the best caf products in the market at a value price Continually find cleansement in our are of operations and service Be socially accountable by complying to a code of conduct, which would ensure fairness to its stakeholders Be environmentally conscious by using earth-friendly materials4.5 Goals Financial Goals Maximising sales and profit Business stability Progressive growth Personal Goals Job security Increase self-confidence Improving managerial skills Professional recogni tion Increase power and solve Social Goals Comply with ethical conducts Provision of local employment Sponsoring local events4.6 Business ObjectivesTime Period 12 months To break even with revenue and derive costs in the duration of 10 months Reduce cost by efficiency by 10% Increase market share by 15% through effective marketing strategies4.7 Business Ownership/Legal StructureGryffindor Book Caf will operate as a partnership between Miss Angelene Alburquerque, Miss Nicole Tsui and Mr. Jeff Chan. Advantages and disadvantages operating as a partnership are as follows.ADVANTAGES Low start up cost Workload and duty is shared Business profits are not taxed, but personal income only Funds and talents of the partners are combined Lower cost involved compared to operating a lodge If one partner dies, business operations may continue DISADVANTAGES Unlimited Liability Conflicts between partners may arise Liable for all debts, including debts held by other partners Incompatible character istics, fashioning it difficult to find a suitable partner continue4.8 Industry AnalysisAustralian coffee consumption is running at an all-time high. In September, economic forecaster BIS Shrapnel reported that we consume about 2.4 kilograms per person per year, double that of 30 years ago. (Tea consumption, by contrast, is on the slide.) And cafes, says Sean Edwards, managing director of cafe-industry ecesis CafeBiz, are a $7.5 billion industry in Australia.4.9 CompetitionThere are two general competitors in our caf market. They are the multinational specialty beverage chains, such as Starbucks and Gloria Jeans, and the local coffee houses or cafes, both with an established clientele and a quality product. There is a dramatic distinction among the customers of severally of these outlets. Michelles PatisserieMichael Patisserie is a pure Australian company, which mainly sells bakery products in the Australian community. Michael Patisserie is now a national system with around 270 o utlets throughout Australia and is averaging new store openings of approximately 1 per week.Company Strengths Well-known products in Australia Recognized franchise Offering bakery bakes Specialty coffee roasting, coffee retailing and coffee training Easy accessible location StarbucksStarbucks is an international corporation, which is the leading premium coffee caf in the world, with more than 23 branches locates in Sydney. Due to its distinguishable nature of Starbucks will be a threat to Gryffindor Book Caf.Company strengths Experienced in premium coffee High quality of services Famous establishment Lower production cost Recognizable franchise Gloria Jeans CoffeeGloria Jean Coffee is another large caf franchise in Australia, with stores in most major shopping centers and has almost 70 branches located in the Sydney region. With the renowned celebrity compared to our brand new caf, it becomes a great challenge for the business to establish a certain market position.Company Strength s Standardized quality products Well-located place Eminent celebrity Employee-trainedLocal CafsAlthough small, a very cowling competitor for our caf is the established local cafs. Their previous experience in the industry would certainly be beneficial in further developing their cafes, which will greatly disadvantage Gryffindor Book Caf. The quality of beverages served at an established cafe will surpass any of the regional or national chains.Company Strengths Plenty of product choices Easy access Consistent menus Quality product Well-servicedThe competitive edge of Gryffindor Book Caf over the local cafes is based on the attributes of Foreign newspapers and magazine service Consistent menu Quality product Discount purchases4.10 Competitive Advantage StatementAside from our deliciously baked cakes and tantalising freshly brewed coffees, which is of the highest quality around, Gryffindor Book Caf guarantees the best customer service in the business.SWOT AnalysisStrengths Business & management masters degree held by each partner intensifier knowledge Strong motivation and commitment held by each partner as personal success is dependent on the businesss performance Focus on excellent service in satisfying customers needs Well defined goals and objectives Employs a variety of marketing strategies to arrival customers Unique facilities, which sets it apart from its competitors Ability to provide personalized service Weaknesses Undercapitalisation Minimal experience in the hospitality industry Minimal experience in making and preparing foods and drinksOpportunities Increase market share Take over dissatisfied customers fromtheir businesses Increase variety of products Positive forecasting Threats Competitors i.e. Transnational corporation (E.g. Starbucks & Gloria Jeans) Unpredictable downturn in economy Changes in government policies/laws External government department controls i.e. showing up unexpected4.11 Economic ConditionsEconomic conditions will greatly affect the business. For example, changes in interest rates will affect the businesss bank loan. A change in unemployment may see a reduction of sales from the business, as customers are not willing to spend. Furthermore, economic conditions determine price levels. For instance, prices must be set lower during a recession.4.12 Socio-Cultural ConditionsAustralia is multicultural and is therefore serious for the business to treat everyone fairly without any bias. The business can use this factor as an advantage by offering foreign reading materials to allow for the majority of our customers. For example, English, Chinese, Japanese and Korean. Additionally the business must continue to monitor the changing trends in society in order to provide the goods and services that customers unavoidableness and be able to change.4.13 Legal-Political ConditionsIn order to legally establish a caf, the business must be registered and it is important to apply a food permit from the council. Moreo ver, the quality of food and drink is extremely important to qualify and be permitted to open. Furthermore, laws such as the Fair Trading Act and Occupational Health and guard duty regulations greatly effects the conducts of business and influences its operations.4.14 Technological ConditionsGryffindor Book Caf must maintain its technological edge amongst its competitors. Therefore, we can introduce some high-technology machine (coffee maker) to improve the quality of our products and efficiency of the operations in long run. In short run, we may provide on-line order service for take-away service, such as order-on-net service, and improve our record keepings by the latest softwares, which would simplify managerial tasks.4.15 Natural Environment ConditionsThrough the use of recyclable products, the business would project an environmentally-friendly image and avoid wastage. Furthermore, the business can utilise methods of saving water and the use less electricity. Consequently, this may not only protect the environment, but also reduce operating expenses.5.0 operations Plan5.1 LocationGryffindor Book Cafe will be located in Broadway, along Parramatta Road, which is in close proximity with out target market. The bodily size of the caf approximately measures to be 1600 square feet and is opposite Victoria Park, which encompasses a peaceful, scenic view of the area. The reason for this location is essentially due to the two universities in the area.5.2 FurnishingsOur caf will mainly use wood to be our main ornamentation and use French windows to emphasise Victoria Parks green decorate to our customers as they read. Being a caf which provides reading resources, the lighting must be sufficient in order to protect our customers health, upholding our social responsibility. Moreover, we will furnish the caf with snug sofas to provide contented seats for reading convenience and just relaxing. A local professional will be contracted out of the business to handle the f urnishing of the place.5.3 Operating HoursMonday Wednesday 700am 630pmThursday Friday 730am 800pmSaturday 730pm 400pmSunday Closed5.4 Caf Floor Layout5.5 Details of yield and Service Food Preparation Beverages and hot drinks are to be prepared as it is ordered Muffins and cakes are baked freshly on a daily basis Some products will be ordered from local producers i.e. cakes Service Customers approach the counter to make their order, which they have the choice to eat in or to take away. Reading materials are available to the customers, such as books that are old and new and magazines, which are distributed throughout the caf in shelves lining the wall. Current local and international newspapers, particularly from Asia are available to customers to read, which are positioned at the counter as they order, for easier and more convenient access. Staff would walk around to customers offering reading materials and ensuring that they are satisfied with the food and service. Smoking is p rohibited in our caf to facilitate fresh air supply.5.6 Stakeholders Internal Stakeholders The partners are the internal stakeholders of the business and has a responsibility for towards one another to perform their part in the business to the best of their ability. They are also the internal customers of the business, as each of their workload is vital for all partners to be able to perform their job efficiently. Employees the business must provide a safe working environment, to comply with Occupational Health and Safety regulations and provide training. External Stakeholders Customers the business is responsible in providing high quality products, a safe environment and fair service. Community the business must be environmentally friendly, and will provide recyclable takeaway containers. Government the business will pay its due taxes, and will behave ethically in recording profits and expenses. Suppliers the business must pay its debts. John Fairfax Holding Limited supplies newspapers and magazines Maxims supplies food and drinks products5.7 Proposed Organisational Chart5.8 Method of Employee Participation in Decision Making The flatter twist encourages direct communication between employees and employers, which allows more input from staff and ideas to reach management at a more efficient manner. A suggestion encase positioned behind the counter would be available for all staff to insert ideas as they work, which will be discussed in meetings. Include staff in meetings and allow for contribution Employ participatory planning, to include the staff, which will be affected by the plans made and/or will be asked to implement them.