Assassination of Martin Luther King Jr.

Assassination of Martin Luther King Jr. At 6:01 p.m. on April 4, 1968, Civil Rights leader Dr. Martin Luther King Jr. was hit by a snipers bullet. King had been standing on the balcony in front of his room at the Lorraine Motel in Memphis, Tennessee, when without warning, he was shot. The .30-caliber rifle bullet entered Kings right cheek, traveled through his neck, and finally stopped at his shoulder blade. King was immediately taken to a nearby hospital but was pronounced dead at 7:05 p.m. Violence and controversy followed. In outrage of the murder, many blacks took to the streets across the United States in a massive wave of riots. The FBI investigated the crime, but many believed them partially or fully responsible for the assassination. An escaped convict by the name of James Earl Ray was arrested, but many people,  including some of Martin Luther King Jr.s own family, believe he was innocent. What happened that evening? Dr. Martin Luther King Jr.    When Martin Luther King Jr.  emerged as the leader of the  Montgomery Bus Boycott in 1955, he began a long tenure as the spokesperson for nonviolent protest in the Civil Rights Movement. As a Baptist minister, he was a moral leader to the community. Plus, he was charismatic and had a powerful way of speaking. He was also a man of vision and determination. He never stopped dreaming of what could be. Yet he was a man, not a God. He was most often overworked and overtired and he had a fondness for the private company of women. Though he was the 1964 Nobel Peace Prize winner, he did not have complete control over the Civil Rights Movement. By 1968, violence had edged its way into the movement. Black Panther Party members carried loaded weapons, riots had erupted across the country, and numerous civil rights organizations had taken up the mantra Black Power! Yet Martin Luther King Jr. held strong to his beliefs, even as he saw the Civil Rights Movement being torn in two. Violence is what brought King back to Memphis in April 1968. Striking Sanitation Workers in Memphis On February 12, a total of 1,300  African-American sanitation workers in Memphis went on strike. Though there had been a long history of grievances, the strike began as a response to a January 31 incident in which 22 black sanitation workers were sent home without pay during bad weather while all the white workers remained on the job. When the City of Memphis refused to negotiate with the 1,300 striking workers, King and other civil rights leaders were asked to visit Memphis in support. On Monday, March 18, King managed to fit in a quick stop in Memphis, where he spoke to more than  15,000 who had gathered at Mason Temple. Ten days later, King arrived in Memphis to lead a march in support of the striking workers. Unfortunately, as King led the crowd, a few of the protesters got rowdy and smashed the windows of a storefront. The violence spread and soon countless others had taken up sticks and were breaking windows and looting stores. Police moved in to disperse the crowd. Some of the marchers threw stones at the police. The police responded with tear gas and nightsticks. At least one of the marchers was shot and killed. King was extremely distressed at the violence that had erupted in his own march and became determined not to let violence prevail. He scheduled another march in Memphis for April 8. On April 3, King arrived in Memphis a little later than planned because there had been a bomb threat for his flight before takeoff. That evening, King delivered his Ive Been to the Mountaintop speech to a relatively small crowd that had braved the bad weather to hear King speak. Kings thoughts were obviously on his mortality, for he discussed the plane threat as well as the time he had been stabbed. He concluded the speech with, Well, I dont know what will happen now; weve got some difficult days ahead. But it really doesnt matter with me now, because Ive been to the mountaintop. And I dont mind. Like anybody, I would like to live a long life - longevity has its place. But Im not concerned about that now. I just want to do Gods will. And Hes allowed me to go up to the mountain. And Ive looked over, and Ive seen the Promised Land. I may not get there with you. But I want you to know tonight, that we, as a people will get to the Promised Land. And so Im happy tonight; Im not worried about anything; Im not fearing any man. Mine eyes have seen the glory of the coming of the Lord. After the speech, King went back to the Lorraine Motel to rest. Martin Luther King Jr. Stands on the Lorraine Motel Balcony The Lorraine Motel (now the  National Civil Rights Museum) was a relatively drab, two-story motor inn on Mulberry Street in downtown Memphis. Yet it had become a habit of Martin Luther King and his entourage to stay at the Lorraine Motel when they visited Memphis. On the evening of April 4, 1968, Martin Luther King and his friends were getting dressed to have dinner with Memphis minister Billy Kyles. King was in room 306 on the second floor and hurried to get dressed since they were, as usual, running a bit late. While putting on his shirt and using Magic Shave Powder to shave, King chatted with Ralph Abernathy about an upcoming event. Around 5:30 p.m., Kyles  knocked on their door to hurry them along. The three men joked about what was to be served for dinner. King and Abernathy wanted to confirm that they were going to be served soul food and not something like filet mignon. About half an hour later, Kyles and King stepped out of the motel room onto the balcony (basically the outside walkway that connected all the motels second-story rooms). Abernathy had gone to his room to put on some cologne. Near the car in the parking lot directly below the balcony, waited  James Bevel, Chauncey Eskridge (SCLC lawyer), Jesse Jackson, Hosea Williams, Andrew Young, and Solomon Jones, Jr. (the driver of the loaned white Cadillac). A few remarks were exchanged between the men waiting below and Kyles and King. Jones remarked that King should get a topcoat since it might get cold later; King replied, O.K. Kyles was just a couple of steps down the stairs and Abernathy was still inside the motel room when the shot rang out. Some of the men initially thought it  was a car backfire, but others realized it was a rifle shot. King had fallen to the concrete floor of the balcony with a large, gaping wound covering his right jaw. Martin Luther King Jr. Shot Abernathy ran out of his room to see his dear friend fallen, laying in a puddle of blood. He held Kings head saying, Martin, its all right. Dont worry. This is Ralph. This is Ralph.* Kyles had gone into a motel room to call an ambulance while others encircled King. Marrell McCollough, an undercover Memphis police officer, grabbed a towel and tried to stop the flow of blood. Though King was unresponsive, he was still alive - but only barely. Within 15 minutes of the shot, Martin Luther King arrived at St. Josephs Hospital on a stretcher with an oxygen mask over his face. He had been hit by a .30-06 caliber rifle bullet that had entered his right jaw, then traveled through his neck, severing his spinal cord, and stopped in his shoulder blade. The doctors tried emergency surgery but the wound was too serious. Martin Luther King Jr. was pronounced dead at 7:05 p.m. He was 39 years old. Who Killed Martin Luther King Jr.? Despite many conspiracy theories questioning who was responsible for the assassination of Martin Luther King Jr., most of the evidence points to a single shooter, James Earl Ray. On the morning of April 4, Ray used information from the televised news as well as from a newspaper to discover where King was staying in Memphis. Around 3:30 p.m., Ray, using the name John Willard, rented room 5B in Bessie Brewers run-down rooming house that was located across the street from the Lorraine Motel. Ray then visited the York Arms Company a few blocks away and purchased a pair of binoculars for $41.55 in cash. Returning to the rooming house, Ray readied himself in the communal bathroom, peering out the window, waiting for King to emerge from his hotel room. At 6:01 p.m., Ray shot King, mortally wounding him. Immediately after the shot, Ray quickly placed his rifle, binoculars, radio, and newspaper into a box and covered it with an old, green blanket. Then Ray hurriedly carried the bundle out of the bathroom, down the hall, and down to the first floor. Once outside, Ray dumped his package outside the Canipe Amusement Company and walked swiftly to his car. He then drove away in his white Ford Mustang, just before police arrived. While Ray was driving toward Mississippi, police were starting to put the pieces together. Nearly immediately, the mysterious green bundle was discovered as were several witnesses who had seen someone who they believed to be the new renter of 5B rushing out of the rooming house with the bundle. By comparing fingerprints found on items in the bundle, including those on the rife and binoculars, with those of known fugitives, the FBI discovered they were looking for James Earl Ray. After a two-month international manhunt, Ray was finally captured on June 8 at Londons Heathrow Airport. Ray pleaded guilty and was given a 99-year sentence in prison. Ray died in prison in 1998. * Ralph Abernathy as quoted in Gerald Posner, Killing the Dream  (New York: Random House, 1998) 31. Sources: Garrow, David J.  Bearing the Cross: Martin Luther King, Jr., and the Southern Christian Leadership Conference. New York: William Morrow, 1986. Posner, Gerald.  Killing the Dream: James Earl Ray and the Assassination of Martin Luther King, Jr.  New York: Random House, 1998.

Alternative Medicine Speech Essays

Alternative Medicine Speech Essays Alternative Medicine Speech Essay Alternative Medicine Speech Essay Introduc? on Alterna? ve medicine Have you ever wondered about the side e? ects of most medica? ons? Or worse, what that speci? c medica? on treads? According to the American Medical Associa? on, the average of Americans of age 65 take 7 di? erent prescrip? on pills, 2 of them tread the symptoms of the original disease or diseases and 5 suppress the side e? ects of the ? rst medica? ons. Most don’t think of alterna? ve medica? ons as an op? on, but it is. In fact, alterna? ve medica? ons can be be(er for your body than conven? onal medica? ons. What I’m going to explain is what alterna? ve medicine is, why some disapprove it and why it  can be be(er for you. Body That being said, Alterna? ve medicine can be de? ned as any form of medica? on prac? ce outside of the realm of conven? onal medicine, and there are more 100 types of alterna? ve medica? ons in use today. Some examples include: yoga, acupuncture, aromatherapy and herbalism. So why there are so many people against alterna? ve medicine? Well, some say that there isn’t a lot of research on the subject, it? s not really documented and there? s no evidence truly suppor? ng this medicine. To this argument, I say yes, it does need more research. But if we are going to compare, only 15% of conven?  onal medical prac? ces are supported by any evidence at all. Let’s take herbalism. If you start taking vitamin C daily, or any other herbal supplement, what is going to do with you? It’s just gonna make your body be(er, it’s not gonna harm you, it’s not like a random drug trial, where you take a pill once and have to su? er the side e? ects of vomi? ng, excessive swea? ng, dizziness†¦ it’ll only keep you from ge8ng sick. Another advantage of this kind of medicine is in the fact that, unlike conven? onal medicine, it focuses on preven? ng diseases and not just treading them. You may ask: why can’t I just take an? bio? cs, for example? It makes me feel be(er then why shouldn’t I take it? Well, over the years an? bio? cs lose their e? ec? veness and the frequent use of them can lead to a weaken immunity, because our immune systems works through experience and if we take a pill for everything, our body will never learn how to ? ght even the simplest germ. One important thing to know about alterna? ve medica? on and probably the most important thing is that it cannot ? x everything and it doesn’t claim to ? x everything. If you absolutely need a prescrip? on pill, like an an? bio? c when you are su? ering from a severe  disease, then yes, by all means take it because the role point of the medica? on is to not let that disease spread through your body. But, just keep this in mind: you don’t need a pill for everything. Conclusion Finaly, I’ve explained what alterna? ve medicine is and give you some examples, now, I simply asking you to think di? erently about your health and even try to improve it. Alterna? ve medicine doesn’t mean voodoo or banning your doctor, it’s just another way to live healthier. Remember this: you don’t want to be 65, taking 10 di? erent medica? ons and have 5 of them treading the side e? ects of the previous 5.

4 discussion questions Assignment Example | Topics and Well Written Essays - 250 words

4 discussion questions - Assignment Example Personally I believe the development of IPv6 appropriately overcomes the issues occurring with IPv4. In order to improve performance, I believe the need to adopt and upgrade to newer technology is stronger than improving the current version of technology which is readily approaching its decline. Microsoft and UNIX is an ongoing debate which has been discussed by numerous critics. Microsoft evidently has a competitive edge due to its mass bundled offerings and relentless marketing. Microsoft is rampantly available everywhere, bundled along with most PCs/Laptops. Also, the fully loaded services available with Microsoft come as an exclusive attraction for many users. The issue of ethicality of Microsoft’s decision to bundle its services yet needs to be resolved. However, it is unanimously believed that Microsoft had intended to create its monotony rule in the IT industry. It has increased its operations to such an extent that the court proceedings ordered for its operations to be broken down into smaller independent units. I believe the court rulings were absolutely

Ideological conflicts in medical research Essay

Ideological conflicts in medical research - Essay Example This paper begins with the purpose of medical researches that is to invent new medicines for addressing ailments. If such medicines are tested in animals, we may fail to accurately predict the exact repercussions of such medicines on human beings. It is not sure that all medicines that work on animals should work on human beings. Moreover, a positive dimension of this is that it reduces the unethical treatment of animals in the name of medical research. For, human beings and other animals have equal importance in this world. Therefore, an experiment for the betterment of his race must be done on himself. One may say that all experimentations carried on in medical field intend the common good of the mankind and hence there is no problem in taking a few as the means to reach the end. However, humanitarians are always against treating man as means. The exponents who argue that man must only be treated as an end may put forward the following arguments. If a person participates in a new d rug application trial, his primary reason can be that he gets an opportunity to get extra money. He believes that the doctor will do his/her part well and no harm will be caused to him. In fact, if that person meets with any serious disaster during the trial, no one will be responsible since the individual has taken the decision at his own discretion. Therefore, it is not ethical to deploy human beings for such dangerous experiments. The reason lies with the fact that a physician always tries to save one’s life by all means whereas, a researcher tries to generate knowledge experimenting with the patients. (Boomgaarden & Louhiala, 2003, p. 101). Evidently, the subject’s life is put in danger. At this juncture, the ethical perception of a researcher is set in dispute. For, the researcher will not act as a physician but only a researcher; and nobody will be found responsible for a damage caused to the human life underwent experimentation (ibid). In addition, since man is superior to all, his security and wellbeing must be given prime consideration. If samples of trial medicines are first tested on animals there is a privilege of identifying the likely bad effects on man. Hence, potential risks against the subjects can be eliminated that way. In the same way, it is highly unethical to use captivated person, mentally retarded persons and persons who are regarded as less worthy as subjects without their consent. For example, the Nazi experiments conducted in Concentration Camps during Second World War (Standler, 2000). It must be noted that, as an individual, the doctor cannot take any measure or try any course of action without the assent of the person captivated or compelled to undergo experimentation. Moreover, due to the application of the untested medicines the survivor is likely to give in for other kinds of ailments though he is not directly affected by the experiment shortly (ibid). On the other hand, it is not always possible to use man as end due to a number of constraints. Therefore, according to this opinion, man must be used as means as well. Such trials are usually conducted on relatively small number of healthy volunteers.

Cloud Computing Models Research Paper Example | Topics and Well Written Essays - 1750 words

Cloud Computing Models - Research Paper Example As such, my analysis will be based on reading Addressing Export Control in the Age of Cloud Computing and recommending the best path for the company to take. Export Control in the United States plays a critical role in ensuring that the national interests and foreign policy regulations are adhered to. United States places restriction on the export of some software, items and technology. The Departments of Commerce, Defense, Interior, Energy and other US agencies control the flow of software out of United States. Cloud computing is a new and emerging concept. One of the most fascinating aspects of cloud computing is the autonomy it offers. Though it has been with us not for long, it is undisputable it has proven to be a major commercial and SME success catalyst and hopefully will continue for the next decades. Clouds are of particular interest not only with expanding tendency to outsource IT to cut on management overheads and to widen existing limited IT infrastructures, but even more notably, they reduce the entrance barrier for new players to deliver their respective goods and services to a wider market with minimal entry and exit costs and infrastructure. The lack of term or volume commitments, pay as you go pricing model, and unrestricted entry and exit seem to offer a license to behave impulsively. Tempting as it may be to shift deployment to the cloud, IT manager realize that their business depend on thoughtful planning (Lorna Uden, 2012). The key policy questions that the company is likely to face include privacy, jurisdiction, and security. The concept of jurisdiction is applicable where data originates from one location i.e. US and find itself in another location i.e. Europe. Because export control primarily concerns movement of data, then the question of whether the company will satisfy expose control regulations when it adopts the cloud need to be answered (Villasenor, 2011). The products

Customer And Competitive Analysis Icelandic Glacial Marketing Essay

Customer And Competitive Analysis Icelandic Glacial Marketing Essay Icelandic Glacial is a Brand of Bottled Natural Spring Water from Olfus, Iceland. This company was established in the year 2004 and its headquarter is in Hlidarendi, Olfus, Iceland. The company is a sole proprietor company and dealing with the production and selling of the bottled water across the world. With its initiation, the company started the business in Iceland only and in the year 2005, it started exporting the branded bottled water to various other countries like USA, Germany, France, Mexico, UK and Canada. The company has very strong credentials and the bottling plant and the product finished by the company is accredited by NSF International. According to the company, customers buy Icelandic Glacial as their best choice because of the source of unparallel purity which is free of contamination, high quality bottle design which is absolutely recyclable; it is considered to be affordable luxury, it is environmentally friendly and last, but not the least, it is NSF certified. Target market for the product/service in the home market Home market for Icelandic Glacial Packaged drinking water is Iceland from where the product is produced. Target market for Icelandic Glacial is mainly schools and college canteens, various offices and households (especially bigger bottles), several grocery stores, etc. If segmentation of the target market of Icelandic Glacial is done, there are mainly three segments that can be identified clearly. These are as follows: Foreign tourists: These are the people who really do not like to drink the normal water from anywhere because of the health safety purpose. Domestic tourists: These are the people who really do not waste time in finding water from here and there and would spend money and devote their time in roaming around. Health conscious people and fashionable people: These are people who do not like to drink normal water ever and give priority to mineral water. Mineral water has also become a brand recognition as several people consider it a symbol of high class. Especially, people of age group 20 to 35 years is the main target market for Icelandic Glacial in the home country i.e. Iceland. The main motive of Icelandic Glacial was to produce high quality bottled water not a low quality product which most of the other companies produce. Brief summary of the products/services competitive strategy, marketing program, and positioning in the home market Competitive strategies of Icelandic Glacial Competitive strategies of Icelandic Glacial include a high focus on packaging quality and a cautious placement of the product as a preferred brand in the market. However, the company had a spoilt image in other countries, not because of its product quality but a spill-over effect of the bad name associated with Iceland. This had given a huge advantage to the competitors. To overcome this problem, the company came up with a different bottle with an art work on it and it really worked. It looked as if there is an ice formation on the bottle which really attracted the people. It created a landscape kept in the shelves of the stores just through change in the style. Marketing Programs of Icelandic Glacial In order to get an edge in the market, the owner of the company used his contacts in the business and the film industries which resulted in Icelandic water to be present in every party and even at every film festivals (Birchal, 2007). Promotional video has been on the website of the company with two very beautiful women showing the bottle of Icelandic Glacial on the main page of the website to attract customers Marketing Positioning of Icelandic Glacial Icelandic Glacial positioned the packaged drinking water in the market through various successful marketing strategies. In order to position the product in the market, the company used some very powerful slogans such as: Icelandic Glacial is the purest water; it is eco-friendly; it is certified by NSF; the bottles have the best physical structure; etc. Evaluation of the marketing program: S.W.O.T ANALYSIS There are more of strengths of the marketing programs which have been implemented by the company than its weaknesses. Strengths Icelandic Glacial is the purest bottled water in the world; It is eco-friendly and has zero carbon footprints; It is certified by NSF; the bottles have the best physical structure and are recyclable; Company has gained recognition in the global market; People got very much attracted by the bottle designs It was seen in the film festivals which really helped a lot to increase the sales of the product Weaknesses Company had to spend a lot of money to gain the recognition in the market Company has not established vast and firm global presence; Company has no presence in the UAE beverage or bottled water market. Opportunities UAE is a very rich country with very high per capita income; Large and very active demand for quality bottled water Unsaturated market expansion possibilities to other GCC countries Threats Competitors in the market size and strength Government protection of domestic suppliers Company Analysis for ENTRY market Analysis of the companys capabilities in entering new market Icelandic Glacial is marketed and distributed in large countries such as the USA, Germany, France, Mexico, UK and Canada. The company entered US in the year 2005 where after being a bad reputation of water being associated to Iceland, company made a stunning reputation. At present scenario, American company, Anheuser-Busch has around 20 percent stake in Icelandic Glacial. Icelandic Glacial is capable of producing 30,000 bottles in an hour. A separate type of distribution takes place in Canada, UK and Netherlands. Recently, Icelandic Glacial entered into the market of China. This packaged drinking water is known for its purity and zero carbon footprints and very much renowned in Europe and North America. It is now entering into the beverage market of China to increase its footprint all across the world (Icelandic Glacial Enters China Beverage Market, 2010). China Water and Drinks is the company which is the subsidiary of a US company Heckmann Corporation Inc. which is taking the responsibility of distribution of Icelandic Glacial in China. It is distributed to all the mentioned companies by various very renowned companies in the sector of water supplies. With such a huge and increasing global distribution and recognition as the purest bottled water in the world with zero carbon footprints, Icelandic Glacial has the capable of launching its product successfully in the UAE which could prove a big market for Icelandic Glacial. UAE, being one of the fast developing countries of the world can easily welcome the product with a huge sale all across the country. There is a huge opportunity for Icelandic Glacial to enter the UAE beverage market and compete with the existing products in its field. Icelandic Glacial could find UAE to be a very successful place like the USA. Identification of the business model Business Model which can be used by Icelandic Glacial for expanding its business in UAE is Distribution Business Model in which the company which has started its business from Iceland, and expanded its business to various countries of the world by distributing its product in the foreign market. UAE will be the next foreign branch of the company in which it will expand its distribution services. Main cost drivers for Icelandic Glacial in UAE for setting up its feet in the market could be huge promotional cost, plant setting up cost, cost of distribution channels, etc. Customer Analysis for ENTRY market Identification of 360-degree profile of customer segments There are almost every company which has its office in UAE and huge number of hypermarkets and shopping complexes. Regular Population Foreign tourists Customer Characteristics Demographics 7.5 Million 10 Million per year Psychographics Treat it as necessity and many treat it as hygienic Do not trust on regular water Location Urban as well as Rural Urban and sub urban Purchase Characteristics Purchase Occasion Very often (purchase it as a regular product) Almost regular Benefit Sought Value in the market Value in the market Product Usage hygienic concerns Necessary Product Evaluation of potential segments and selection of target market Potential Segment for Icelandic Glacial in UAE bottled water industry could be huge numbers of foreign tourists coming, increasing population in UAE. College and school canteens, health conscious people, offices, households, etc can be considered as the target market for the company. Volume potential Bottled water business in the country accounts for more than 40 percent of the total drinking water which gives up a business of AED 570 million (UAEs Bottled Water Industry Set to Sustain Growth by Boosting Capacity, 2009). Demand for drinking water in the country is going to increase in future due to increase in population and tourism. Present companies, for example, Al Ain is planning to expand its business in UAE. This means that there could be a huge projected growth for Icelandic Glacial in the country once it finds a good place in the market. Most of the well established brands in the country produce 15,000 of 1.5 l bottles in an hour. Thus, we can assume that at the starting we could produce 5,000 to 7,000 and in future could easily compete with the competitors. Margin potential The industry is not that price sensitive but price should not be very high or very low. It should be kept as the industry average. The industry average for 1.5 liter packaged drinking water in UAE is between AED 5 to AED 7 for a 1.5 liter bottle. Persuasion potential There are a huge number of competitors in the market like PepsiCo Aquafina, The Coca Cola Company Kinley, Nestle Purelife, Masafi mineral water, Al Ain Mineral water, Gulfa, etc which absolutely satisfy the needs of the customers with Al Ain being the topper in the list with 40 percent share in the market. I would highly recommend Icelandic Glacial to enter into UAE market because there is high need of water market in the country and this is also a fact that almost 40 percent GDP of UAE is based on this business. In spite of the fact that there is a high level of competition in the market, but still market is so high that surviving is very easy. But in order to gain a considerable amount of market share, it is necessary for the company to pursue the customers to buy the product which could be done by high level of promotion of Icelandic Glacial in the local market as taglines like the purest water on earth, etc. Identification of value drivers for the target market Benefits: UAE is a country where there is a huge need for drinking water. It is a market which earns the highest per capital income from packaged drinking water as compared to any other part of the world. Point-of-resistance: There will be huge competition in the market. Almost each and every international brand is present and along with that there are several big and small local brands as well. Industry and Competitive Analysis for ENTRY market Industry analysis Product i.e. Bottled water market is in the maturity stage and this is the reason that Icelandic Glacial is confident enough to enter into the market and get a considerable amount of success. But as the product is in maturity stage it is really difficult to gain a huge amount of market share as there are still companies who have made their brands for the past many years. Porters Five Force Model Bargain power of the Suppliers: It totally depends on the geographical location of the country. There is a huge problem of drinking water in the country as there is inadequate supply of water. Substitute Product: Cold drinks, tea, coffee, juice, etc. can be considered as the substitute products Bargain power of Buyers: Customer has a lot of choices in the market as there are a lot of brands of packaged drinking water exist in the current market New Entrants: Market is in its maturity stage, hence there could be just entrants in the market Rivalries: There is an oligopoly competition in the market as the market is in maturity phase (Bottled Water Industry and Competitive Environment Analysis, 2009). Identification of major competitors and the competitive strategy used by each Major competitors for Icelandic Glacial in UAE could be PepsiCo Aquafina, The Coca Cola Company Kinley, Nestle Purelife, Masafi mineral water, Al Ain Mineral water, Gulfa, etc. Strategies Used by each PepsiCo Aquafina: This Company uses natural and underground water which makes it different from the other brands available in UAE Nestle Purelife: Purelife is imported in the country from Saudi Arabia and it promoted with a statement on it label that Purelife is water coming from natural spring and deep well. Masafi mineral water: This is a local company in UAE which is situated in Ras Al Khaimah. It positions itself in the market by its superior quality product with ISO 9002 and ISO 9001:2000 certifications. Al Ain Mineral water: Clear leader in the cities like Abu Dhabi and Al Ain with more than 40 percent share in the market. It positions itself with great quality product and high customer loyalty. Marketing audit of competitors Analysis of Marketing Program There are several marketing programs done by various brands in the country. For example, Al Ain, which is the brand with maximum percent share in the market, is sponsoring Al Ain International Aerobatics Championship of 2008 (Al Ain Mineral Water, proud sponsor of the Al Ain Air Show introduces bottle recycling programme , 2008). Misafi Mineral Water came up with a flavored mineral water in order to give customers a combination of sweet drink and pure water. There are some other efforts made by several companies for establishing their brands in the market through television ads, newspaper ads, banners, etc. All the market programs done have succeeded only because of the fact that there is huge need of drinking water in the country. Companys Ability to Support Marketing Programs Icelandic Glacial is a company which promoted its water in Film award function in the starting of its business in US. This totally implies that Icelandic Glacial is capable of doing its marketing program in UAE due to the huge organizational as well as financial infrastructure available with the country. Positioning of competitors product/brand There are a very large numbers of competitors in the market but in spite of that there is a huge scope for Icelandic Glacial to sustain in the market because of the fact that need for this product in UAE is huge. At present, there are almost all the international big banners in the field of packaged drinking water present in UAE with enormous number of local manufactures. Among them Al Ain is a company which takes the maximum position in the market with 40 percent of the marker share. Assessment of industry attractiveness and competitors strengths and weaknesses UAE is a country which is very much attractive for a business of packaged drinking water. According to some previous statistics, UAE has the highest per capita income through the packaged drinking water business. This means that market for Icelandic Glacial is to a high degree certain and there is no doubt about that. Competitors for Icelandic Glacial in UAE have the strength that they are well established in the country especially Al Ain, which has huge share in the market but these companies have the weakness that there are so many companies in this industry that it could be possible that the qualities of zero carbon footprint, eco-friendliness and purity of the water could enable Icelandic Glacial to establish a niche in the market.

Devial And Daniel Webster :: essays research papers

The play "The Devil and Daniel Webster" was boiring as watching grass grow. The audience struggled to find a comfortable position to stay awake. This disappointing production was stale and went nowhere. Unfortuneltly the audience was unable to develop any emotional relationship with the main characters. THe play predictablitly created an atmosphere of distisfaction. Stephen Vincent Benet obviously was having a bad day when writing this script. Benet uses his three main characters as symbols of mans struggle with good and evil. Evil was represented by the all mighty Scratch. Usually the devil is the undestructable force that can't be stopped. Benet did a poorjob portraying that we all struggle with the Scratch's inside of us. THis is a missed opportunity to develp his characters with traits we could all relate to. The most honest part of the play was the jury. The twelve men represented Jabez's weaknesses. They understood is internal need for money and power. The conversatioin between then three main characters helped the audience understand their relationshipfor one another and their daily values. For example, Mary portrayed the little girl next door nrole in the play. Mary was apathetic and devoted to her husband. At all cost her marriage vowes were very strong and meant a lot to her. Even her commitment to her husband was strong but she still apeared pathetic. Websters powerful commitment to strong morals leaves him exposed and out in the open. You can't take this story to seriously. For example, what neighboor is going to help someone who made a pakted with the devil. Theres a lot of unfinished story lines. The disappointing writing of Benet left the story unresolved.

Key characteristics and the pioneers in avant-garde music

Minimalism originated in the sass, as a movement that sought to stray from the previous decade of self-expressionism as well as the contemporary trends of intellectual complexities found in serial music. Marked by repetitive mitotic and rhythmic patterns, it sought to emphasize simplicity in both melodic lines and harmonic progressions. In contrast to serial music's favored chromatic compositional techniques, minimalist music was wholly diatonic and consonant in nature. Textural consistency and layered melodies/rhythms gave way to gradual changes, highlighting the ‘process' of music, tater than a particular musical goal or specialized form.Seemingly lacking a climax, each composition unfolded by a series of repeating motives and additive rhythms extended over long periods of time. Influenced by Asian and African music, minimalism understated dramatic structures and sounds, instead emphasizing the reduction of musical structures. During the sass, a group of young American compos ers vouched for the return of basic elements of music, without dramatic structures and abstract expressionism. Many were influenced by the compositions of John Cage, including several leading gurus of the minimalist movement: Terry Riley, Steve Reich, and Philip Glass.A graduate of Berkeley, Riley opposed the chromatic and twelve-tone writings of serial music. Like many of his contemporaries, Riley experimented with tape loops in his compositions and bridged the gap between the new avian-garden and the piqued interest of rock music. Riley was specifically interested in composing works for â€Å"live† audiences, as these proved more effective in conveying the so-called avian-garden sounds. Successful in its reception, this kind of experimental music appealed to the public as t grew in popularity and acceptance; his music was inclusive and non-elite.Varying degrees of musical experience and backgrounds were encouraged. An excellent example of this can be found in his compositio n, In C. Written in 1964, In C did not necessarily require the skills of highly trained musicians to be performed. The piece lasts 44 minutes, although one would not suspect it to be so lengthy as it only contains fifty-three â€Å"modules† in total. Any number of instruments could play at a given time either at the original pitch or at any octave transposition. Each of the fifty-three modules were to be â€Å"looped;† in other words, they should be repeated ad labium before moving on to the next module.Moreover, articulations and dynamics were to be performed ad labium. The work finally concluded when all of the performers had arrived at the last module. While it appears that Riley music contains a sort of â€Å"anything goes† mentality, it is quite the contrary in some respects. In choosing instruments for the actual performance, Riley suggested that all players maintain an eighth-note pulse, which was audibly heard by an instrumentalist who played the top oct ave of CSS, most likely plan n a piano or xylophone. Furthermore, Riley favored more homogeneous sound; thus, instruments that consisted of specific timbres and ranges were discouraged.In C was a prime example in proving that minimalist music was not music void of regulations and rules; rather, it stemmed from â€Å"algorithms. † Riley considered these algorithms fundamental to his music even if they appeared loose by nature. Interestingly enough, the C-pulse in Riley work was not his own idea, but instead that of another contemporary, Steve Reich. Reich was born in 1936 and his compositions were heavily influenced by non- Western traditions. He studied African drumming, which involved complex counterpoint, and Balinese gametal music, with its complex layering and fast interlocking patterns.Quite different in background from Riley, Reich was born into wealthy and high-class family in New York. Having had traditional piano lessons growing up, an impressive education at Cornell with a major in Philosophy, and graduate studies at the Jailbird School in traditional' composition, Reich eventually found his path in composing twentieth-century music. Upon listening to recordings of Stravinsky Rite of Spring, Bach's Brandenburg Concertos, and bebop in succession, Riches developed a new musical obsession, what theorists would call, â€Å"subtractive pulse. † It is steady, audible pulse that is practically palpable (found in, In C).Eventually, Reich experimented â€Å"phase shifting. † with multiple tape loops, Just as Riley did, and the idea of gradual Phase shifting is a compositional technique in which a repetitive motive is played on two instruments, in a steady but not identical tempo. Eventually, the instruments ‘shift' out of unison and the musical result resembles a ringing or echo effect, but ultimately, returns to unison. The gradual ‘shifting' is initially subtle, due to the fact that the beginning Tempe are virtually identica l, but over time, the differences in Tempe increase and become much more apparent.In some live performances, the gradual phase shifting is entirely too subtle, thus forcing the performer to either add or remove a note, resulting in a shift by a single beat. Piano Phase was Riches first attempt at gradual phase shifting in a live performance. Later, Reich experimented with more immediate and less gradual changes in his Clapping Music. Philip Glass, also influenced by African and Indonesian music, collaborated with Reich for many performances, as they both sought to ‘minimalism' the compositional techniques of Western music, counterpoint, and part-writing.Maintaining commonality in elements of limited range of pitch and accentuation on constant melodic and rhythmic repetitions, Glass's music initially resembled Riches in many ways; however, his compositional techniques differed somewhat towards his latter years. While Reich used melodic and rhythmic repetition to gradually trans form his music, Glass utilized â€Å"additive Hitachi† processes, a technique that augmented small melodic units over the course of the piece. This was distinctively different from Riches ‘phasing' strategies.For instance, in Glass's Music in Fifths, the original eight-note motive is expanded by the addition of several notes and subsequently grows to two hundred notes. Similar to Reich, Glass's compositional style began simpler, but eventually evolved into slightly more complex minimalist techniques. At first, his choice of textures were limited to unison and octave doubling, as evidenced in Music in Fifths but later, he rated more complex textures in choral voices found in his Music in Similar Motion.His more recent music has evolved using simple harmonic progressions of a traditional style, but still adheres to the idea of reduction and perpetual repetition. During the sass, Glass began scripting works for the stage, including several operas: Einstein on the Beach (19 75), Straight (1980), and Keenan (1983). At this time, skepticism surrounded the existence of opera in modern times. Nonetheless, Glass's operas were tremendously significant in re-igniting enthusiasm for this genre. Of course, anthropometry opera contrasted greatly to those of Western traditions, as it consisted of non-narratives and musical theatre settings.Glass often performed in his own ensemble, the Phillip Glass Ensemble, mainly consisting of amplified woodwinds, keyboard synthesizers, and solo vocals. Minimalist music revolutionized the way listeners heard music during the twentieth-century. Due to its simplistic sonorities, repeating rhythms and melodies, minimalist music could often be heard as a type of trance' music. Its pulse unwavering, audible, and undeniably transparent, the listener is brought into an almost ‘hypnotic' Tate of mind. This sort of listening results in a somewhat passive participation, rather than active aural and emotional involvement.Undoubtedl y, minimalist music has an almost static quality to its sound, with its pulsating rhythms and steady tempos. Oriel's fascination with subtractive pulses, catapulted the interest of avian-garden music amongst amateur and professional musicians alike. A pioneer in the minimalism movement, Philip Glass certainly understood the intent of this music to its listeners. To fully grasp his compositional works, he required the audience to hear music as a ‘presence,' free room any sort of structural expectation or dramatic form.It was often heard as anti- climatic, and worked best for dramatic actions on stage or on screen. Common among the composers of this period was the ideology of ‘less is more. ‘ Reduction and striping of the ‘old' styles were accentuated in performances, and listeners were subject to a new kind of musical experience compared to previous centuries past. Taking advantage of current technologies including records, broadcasts, and electronic instrumen ts, Riley, Reich, and Glass incorporated these technological advances into their music.Typically, electronic instruments and pitches were utilized in minimalist music, as these particular sounds highlighted the monotony and reiteration of melodic and rhythmic ‘cells. ‘ Prior to the twentieth-century, instruments were played and heard by way of inflection and nuance, whereas minimalist music omitted any sort of variance in expressive sound. Academic surrealist composers often dismissed the work of the non-academic avian-garden minimalists, but to the minimalist composer, music could be void of numbers and musical ‘maps. ‘ Past Western traditions were based on rules and structures, cost of which minimalist composers rejected.The ideology that music should stem from reduced musical elements, and that their growth should be gradual and rather organic, pinned this musical genre as experimental and innovative. Transformation was marked by gradual processes and supe rfluous elements were disregarded and deemed unnecessary. The â€Å"process† of development was more important than the end result, much like the idea that Joy and self-evolution is found in the Journey and not Just in achieving it. Minimalism opposed the conservative or nostalgic and sought no return to older styles.

Free Essays on Symbolism And Plot

â€Å"Symbolism and Plot† Symbolism and plot are different from each other by definition; however, have a relationship towards each other when writing a story. If you understand the symbolism in a story, then you will absolutely understand the plot or the plan of events in a story. Symbolism is utilized as an enhancement tool to stress the plot of each story. Symbolism is used greatly in the short stories â€Å"Chrysanthemums† by John Steinbeck, and â€Å"The Lottery† by Shirley Jackson; therefore, symbolism has a tendency to influence the plot in both short stories. The short stories both share the use of symbols, but the symbols are used to express different thoughts in ones mind while reading them. Many examples of symbolism are given to influence the plot in John Steinbeck’s short story, â€Å"The Chrysanthemums.† He uses the flowers to symbolize the main character’s thoughts and ideas. For example, Elisa Allen is a lonely woman who enjoys growing and nourishing her chrysanthemums. Since her husband is always working the cattle in their farm, she never has enough attention or any kind of affection. The result of this dispassionate marriage leads Steinbeck to describe his main character as, â€Å"Her face lean and strong and her eyes were as clear as water. Her figure looked blocked and heavy in her gardening costume, a man’s black hat pulled low down over her eyes, clod-hopper shoes, a figured print dress almost completely by a big corduroy apron with four big pockets to hold the snips, the trowel and scratcher, the seeds and the knife she worked with†(Parker, Shroyer 88). This neglect from her husband causes her to turn her chrysanthemum s, of which she is very proud. Her husband’s remark, â€Å"I wish you’d work out in the orchard and raise some apples that big† (89), shows how little interest he has for her chrysanthemums. Elisa does not feel appreciated by her husband and so she takes care of her chrysanthemums, whi... Free Essays on Symbolism And Plot Free Essays on Symbolism And Plot â€Å"Symbolism and Plot† Symbolism and plot are different from each other by definition; however, have a relationship towards each other when writing a story. If you understand the symbolism in a story, then you will absolutely understand the plot or the plan of events in a story. Symbolism is utilized as an enhancement tool to stress the plot of each story. Symbolism is used greatly in the short stories â€Å"Chrysanthemums† by John Steinbeck, and â€Å"The Lottery† by Shirley Jackson; therefore, symbolism has a tendency to influence the plot in both short stories. The short stories both share the use of symbols, but the symbols are used to express different thoughts in ones mind while reading them. Many examples of symbolism are given to influence the plot in John Steinbeck’s short story, â€Å"The Chrysanthemums.† He uses the flowers to symbolize the main character’s thoughts and ideas. For example, Elisa Allen is a lonely woman who enjoys growing and nourishing her chrysanthemums. Since her husband is always working the cattle in their farm, she never has enough attention or any kind of affection. The result of this dispassionate marriage leads Steinbeck to describe his main character as, â€Å"Her face lean and strong and her eyes were as clear as water. Her figure looked blocked and heavy in her gardening costume, a man’s black hat pulled low down over her eyes, clod-hopper shoes, a figured print dress almost completely by a big corduroy apron with four big pockets to hold the snips, the trowel and scratcher, the seeds and the knife she worked with†(Parker, Shroyer 88). This neglect from her husband causes her to turn her chrysanthemum s, of which she is very proud. Her husband’s remark, â€Å"I wish you’d work out in the orchard and raise some apples that big† (89), shows how little interest he has for her chrysanthemums. Elisa does not feel appreciated by her husband and so she takes care of her chrysanthemums, whi...

Things Fall Apart Essay essays

Things Fall Apart Essay essays Conformity is comfortable. Conformity is constant and reliable, unlike change, but change is, or can be important. Adaptation is an important lesson that everyone should go through because it is often needed in life. Having the world being turned upside down is an event that nobody enjoys. The thought of change often brings fear to the common man. Personal change causes enough stress, but stress from change on a whole society can be just as hard. When a whole society evolves, chaos can even affect the strongest of people. In the novel Things Fall Apart, Okonkwos life starts to crumble because he is unable to adapt to Throughout most of the book, Okonkwo feels anger and impatience towards everyone unlike himself, like Nwoye and Unoka. In one part of the novel, Nwoye, Okonkwos son, is converted to Christianity, which obviously displeases Okonkwo. Okonkwo is just trying to protect his son by being outraged at him, but Okonkwo takes it to a new level by saying that he will kill anyone in his family if they cross him and speak to Nwoye. Okonkwo had accepted the fact that Nwoye converts to Christianity, but he responds to it in absolute rage. Okonkwo hates Nwoye and would rather kill a family member than let them talk to a Christian. After Okonkwo returns from his exile, he begins to hate the white man because they are changing the culture. The new cultural features of the white man displeased him enough to plot revenge and kill a messenger. Because Okonkwo cant show his emotions except anger, he stands alone in his extreme hatred. As far as Okonkwo is concerned, any other emotion than anger is a weak, woman emotion. When the white man comes, Okonkwo cant show any other feeling than anger. If Okonkwo had been able to show nervousness or even a sliver of joy for the new customs, he would have been able to cope ...

Assignment 10 Essay Example | Topics and Well Written Essays - 1750 words

Assignment 10 - Essay Example The users feel the sense of owning the products since their emotional attachment is taken into consideration. According to Norman, positive reception of nature induces affirmative response from the public as love for nature is considered preponderance in product design. Norman argues that the beauty of nature brings delight in people thus greatly changing their moods. Closer observation of nature harmonizes an individual’s emotion (Norman 2004). Visceral or aesthetical appreciation should not be separated due to their importance in people’s lives. Beauty and excellence is very important as it strengthens the sense of belonging. There is therefore a great need of appreciating attractiveness and brilliance in products. Attachment of nature’s gorgeousness in designing products for the most part creates a center of attention. Most people, especially women are profoundly attracted to the beauty. Inclusion of beauty and excellence in designing products intensely touche s women’s emotions thus providing an excellent rationale for buying the magnificently designed products. I very much think that addition of exciting connection in products forms a key base in product design. ... I significantly agree with Don Norman’s scheme as it boosts the products’ attractiveness (Norman 2004). . Occasionally, nearly all product firms have a roll of prerequisite to meet up, and, further characteristically, they have a number of aspects to extend. Scheming and mounting to requisite and quality lists guides to not up to scratch occurrence, for the reason that an individual is no longer oriented to the perception of the customer. While making judgment on designation, anxiety for characteristics, facts, and expertise trumps customer service. This is in large since the experimental part of the design is not taken into consideration. By starting with an idea of making something, there is an automatic way in which someone unnaturally confines what he can possibly deliver. Scores of archetypes’ progressive product designers accomplish something overtly for the reason that they do not devise products. Products are regarded as necessary work of art to take in h and purchaser requirements. Critical link between the designer and the user of the products is very necessary in the modern globalization because it makes businesses gain competitive advantage thus increasing their profits and boosting the businesses that had earlier failed. Moreover, past experiences need to be appreciated, embraced, and positive action taken to shape them in order to fit the acceptable and user-friendly target. Ways in which persuasion is used differs greatly and helps in attracting people in using products. Persuasion involves personal character of the individual speaker, positioning the addressees into a definite frame of mind and confirmation. The listeners may also influence people into believing in some

Marks & Spencer Essay Example | Topics and Well Written Essays - 2750 words

Marks & Spencer - Essay Example Internal analysis is concerned with providing management with a detailed understanding of the business, how effective its current strategies are and how effectively it has deployed its resources in support of its strategies (Johnson, Scholes, 1998). Marketing strategy provides firms with the framework for planning their business activities to develop and sustain competitive advantage. A large number of tools and systems have been developed by marketing managers and theorists to assist this process, these falling into three main generic categories: defining market opportunities, fitting the capabilities of the firm to the identified opportunities and the 'marketing mix' - the strategies adopted and implemented by the firm including product, price, promotion and distribution issues. Form the environmental perspective, the end of 1990s was marked by the changes on the European market which altered many of the parameters of competition and thus enforced a period of reassessment and adaptation. The opening up of the market and the resultant increased competition has widened the perspective of the planning framework with profound implications. The threat was that the removal of physical barriers to trade and the new-found freedom of movement around the European market have served to catalyse European expansion and in so doing raise the degree of European trade. According to the market servey 2000, M&S faced decline in its operations during this period, and had to close some retail store in Europe and aroud the country. To explore the results of decline McKinsey 7-S Model can be used. This model was proposed by Robert Waterman and explained: "it is not enough to think about strategy implementation as a matter only of strategy and structure" (McKinsey 7-S Model, n.d.) Taking into account the McKinsey 7-S Model which is based on the interrelationship of strategy formulation and implementation, it is possible to say that a strategy developed by agers of M&S was a effective for world's integration failed at the stage of implementation. The 7-S views culture as correlation of: strategy, structure, systems, style, staff, skills and shared values. According to Waterman "If a 7-S analysis suggests that strategy implementation will be difficult, managers either can search for other strategic options, or go ahead but concentrate special attention on the problems of execution suggested by the framework" (McKinsey 7-S Model, n.d.). In general, corporate culture is the pattern of values, norms, beliefs, attitudes and assumptions that may not have been articulated but shape the ways in which people behave and things get done. Values refer to what is believed to be important about how people and the organizations behave. Norms are the unwritten rules of behaviour (Cole, 1990). Communication, employed by M&S, is affected by internal and external environment, by the nature of the task and technology. For example, difficulties in communication arose with production systems where workers were stationed continuously at a particular point with limited freedom of movement. Even when opportunities exist for interaction with colleagues, physical conditions may limit effective communication. The term organizational climate